By helping business directors and owners clarify their objectives, we already bring focus and direction to the table. Carrying out research into customers’ perception and satisfaction, staff views, competitor marketing and reputation and market opportunities, we gather valuable information to build a strategy.

Developing a marketing strategy, normally for a three year period, to achieve the business objectives which were clarified and agreed. It acts as a compass and determines future direction.

Producing a practical marketing plan which will keep the company on track, making sure those responsible are planning and doing activity required to implement the strategy. It is a useful business tool as it instils discipline and avoids slipping into the ‘scatter gun’ approach which is wasteful of time and money.

Follow up support to ensure all the preceding good work is not wasted, has proven invaluable to most clients. A monthly meeting provides a deadline and moral support to keep pursuing the identified goals. In addition to marketing strategy development and planning, WM offers stand-alone research; copywriting for promotional material; facilitation of meetings or strategy workshops.